As you should already know, Google sent emails to most of our beloved Mobincube publishers at the beginning of September, reminding them to honour GooglePlay’s policies in terms of personal data protection. Google gave publishers 30 days to make sure that their apps follow Google’s privacy rules in order to avoid app cancelations. Most of you have been asking us about this matter, so here’s our official answer to all of you.
Archive for the ‘Mobincube’ Category
IMPORTANT: if you published apps for iOS platforms (Apple) built with Mobincube in the past, or you’re planning to do so, you should fully read this post.
As you might have already read, some weeks ago Apple added a new clause to its AppStore review guidelines that has brought some cloudy times to the app builder industry. I’m talking about the paragraph 4.2.6, which reads: “Apps created from a commercialized template or app generation service will be rejected”.
That clause has already caused pain to some app builders competitors of Mobincube and they had to stop offering support to the iOS platform, since Apple systematically started rejecting all apps submitted that were built using those app builders.
It’s been a year of flirting with CleverTap and now it’s time to take our relationship to a higher level. During this year, we both have wanted to let Mobincube’s publishers try CleverTap and realize how cool it is and how it can help them increase their end-user engagement.
In case you didn’t know, CleverTap is the best tool to know and understand your app’s users and make them loyal to your app. With CleverTap, you can analyze the behavior of your users and create segments so that you can communicate with them via advanced push, email or in-app notifications.
You already know that Mobincube has the best pricing among all the app builders in the world. You can make unlimited use of Mobincube for FREE, yet we offer some premium services that can help you take your experience building apps to the next level. And still, those premium services are much more affordable than the competition. Basically, they make you pay per app, while Mobincube’s premium services are per account.
We know that increasing prices sucks! And that’s why we’ve kept the same prices for our plans since 2014. But there’s a time in your life when you have to do things that you don’t really like, right?
Looking for a higher CPM has been always one of our top priorities at Mobincube, especially in recent months when the CPM has looked like sinking. 2016 was a weird year in terms of mobile AD spending. One would normally expect the CPM to increase as Xmas time approaches. We spent the whole year telling our dear publishers that. But something happened: not only did the CPM fail to rise, but it kept going down.
The only explanation we’ve found for the low CPM is that one of our main AD partners seems to be experiencing some difficulties at finding good advertisers. That AD network was the one with the highest CPM (by far) and took 30% of all the AD impressions driven through Mobincube’s servers. You can imagine how the bad performance of that network had a huge impact on the average CPM.
For the last months, we’ve been working on testing and analyzing some alternatives so we can compensate for the fall of that AD network. And we’ve finally found the solution!
YouTube is one of the most popular ways for people to earn money “from home”. There are people working full time creating, editting and publishing videos on the Google’s video platform. And the way people make money is by placing pre-roll video ads on those videos (Google does it for them). The more people watch their videos, the more money they make. The KPI used is the CPM, which at the end means the amount of money they make per every one thousand video views.
Increasing the CPM is not easy, since that’s not something the YouTuber can’t control. And increasing the number of views might be difficult to achieve beyond a certain level. So the question is: Is there a way for a YouTuber to increase the average revenue per view? In fact, there is! Keep reading to learn more…
We have to say it, we love Windows Phone. It is probably the most intuitive mobile operating system (if you don’t believe it, try to give an Android phone, an iPhone and a WindowsPhone to Granny). The UI is super nice, we believe Microsoft really changed some trends on graphic design for small screens.
But WindowsPhone faced an important issue: the world didn’t want it. And because of that, we sadly have to say: Mobincube will stop supporting WindowsPhone soon. Anyway, we will always be its friend.
Let us explain why we’ve taken this decision…
As you might already know (and if not, check your Google Play developer’s console), some weeks ago all the apps built (or republished) with Mobincube after May 2015 received a warning from Google. That warning was related to a vulnerability found in Mopub’s SDK, the AD network from Twitter.
I guess you are asking: “And what does mopub have to do with my app?”
Mobincube has been ranked among the top app creators available today by ratings and review firm Clutch. As mobile apps become a standard in interacting in the digital world, platforms to enable easy app building are becoming important commodities.
A large number of permissions in your app can damage its conversion. I mean, the percentage of people that will install the app after they land on its GooglePlay site will be reduced. Basically people get scared by permissions. When they see a lot of permissions they start thinking that the app developer wants to steal their data or invade their privacy.