Archive for February, 2016

how trends in the mobile market change

Zrzut ekranu 2016-02-24 o 18.55.18

How big is the mobile market? It’s huge! If you are still not sure whether you should enter the mobile world take a look at this infographic, made by Crittercism, to see where it’s going.

First of all, consider those few facts:

  • Nearly 70% of amazon.com customers shopped using a mobile device
  • 60% of holiday traffic on ttargeted.com was made on mobile devices
  • In a single day (11.11) 74% of sales on Alibaba were made from mobile devices

This data shows that your mobile absence may cost you half of your business.

But that was for last year, so is it going to be like that in next few years?

Well, data about generation Y shows that mobile is only going to be bigger!

Generation Y (a.k.a. Millennials) are people born from the early 1980s to the early 2000s. This is the generation that follows Generation X – baby boomers. In a few years, they are going to have the biggest purchasing power, so let’s take a look at how they use mobile devices.

Data shows that 68% of Millennials shop or research on their mobile devices, compared with 59% of baby boomers. Also, at least 20% of them shop more on mobile than in any other way, which is real shopping or shopping on a PC.

But there is more, Millennials are so focused on mobile that they are likely to recommend a nice app if they were satisfied with how it works. Nearly 70% of them would recommend it to a friend, compared with only 57% of people from Generation X.

If you want more information, check out the infographic below. And keep in mind, mobile is only going to grow!

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How to double profits from advertising

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Earning on mobile applications can be fun – on one condition: using the proper advertising network!

You can find hundreds of ad providers from around the world on the internet. Some companies offer a huge number of customers, others surprising ad formats and some tempting price tags.

The price tag, what is it? It is CPM. CPM – Stands for Cost Per Thousand – where M refers to a symbol 1000 of a Roman numeral. For example, if the CPM is $2 it means that an advertiser will pay $2 for every 1,000 ad impressions your application or website receives.

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