How to make a great prototype – secret weapon of app building.
Do you know the story of Pulse app? It is a newsfeed reader that became one of the 50 apps in Apple’s App Store Hall of Fame. The Pulse case is famous not because it was a university project that became a successful business, but because of the story of its amazingly user-friendly interface.
Two students of d.school (design school based at Stanford University), Ankit Gupta and Akshay Kothari, had enrolled in the LaunchPad class, where they were assigned a task to start a company from scratch and incorporate it within 10 weeks. They had no idea about mobile apps or entrepreneurship, but they decided to take the challenge. They spent long hours in the coffee shop, on the university campus, prototyping their app with post-it notes and colorful markers. Every time they made some changes, and they were doing them every few minutes, they were asking customers and pedestrians for their opinion, basing their improvements on their feedback.