As we announced on Sep 2016 on our blog, we were about to stop supporting Windows Phone compatibility. Since then, we’ve kept the option on Mobincube to let you publish your apps on Windows Phone, just in case you had an old app for that platform that you needed to update, but keeping in mind that some day we would remove the option. And that day has come…
Good news for all of you Mobincubers! This week we’ve taken a big step forward by integrating some of the Firebase services into Mobincube. In case you don’t know, Firebase is a great set of tools that Google offers to app developers to make their lives much easier.
Among those tools, we’ve first chosen Push & Analytics. So, from now on, you’ll have to use Firebase to send push notifications to your users.
Most of you have been begging us to let you monetize your apps with Admob. We wanted to give you that privilege, but Admob was incompatible with our business model, since their policies don’t allow mediators to monetize apps on behalf of publishers. But still, we want you to be happy and earn more money with Admob, so the only way to achieve that is by breaking our business model down and bring a brand new one to Mobincube.
Keep reading this full post, since it is a very big change on the way you’ll make money with Mobincube…
Good news: from today and until the end of November, your app downloads will count as money!
How’s that possible?????
Well, we’re launching a new pre-xmas app challenge to fill you up with energy to develop, publish and position new apps during October and November. The more downloads you make, the more money we will pay you.
As you should already know, Google sent emails to most of our beloved Mobincube publishers at the beginning of September, reminding them to honour GooglePlay’s policies in terms of personal data protection. Google gave publishers 30 days to make sure that their apps follow Google’s privacy rules in order to avoid app cancelations. Most of you have been asking us about this matter, so here’s our official answer to all of you.
IMPORTANT: if you published apps for iOS platforms (Apple) built with Mobincube in the past, or you’re planning to do so, you should fully read this post.
As you might have already read, some weeks ago Apple added a new clause to its AppStore review guidelines that has brought some cloudy times to the app builder industry. I’m talking about the paragraph 4.2.6, which reads: “Apps created from a commercialized template or app generation service will be rejected”.
That clause has already caused pain to some app builders competitors of Mobincube and they had to stop offering support to the iOS platform, since Apple systematically started rejecting all apps submitted that were built using those app builders.
It’s been a year of flirting with CleverTap and now it’s time to take our relationship to a higher level. During this year, we both have wanted to let Mobincube’s publishers try CleverTap and realize how cool it is and how it can help them increase their end-user engagement.
In case you didn’t know, CleverTap is the best tool to know and understand your app’s users and make them loyal to your app. With CleverTap, you can analyze the behavior of your users and create segments so that you can communicate with them via advanced push, email or in-app notifications.
You already know that Mobincube has the best pricing among all the app builders in the world. You can make unlimited use of Mobincube for FREE, yet we offer some premium services that can help you take your experience building apps to the next level. And still, those premium services are much more affordable than the competition. Basically, they make you pay per app, while Mobincube’s premium services are per account.
We know that increasing prices sucks! And that’s why we’ve kept the same prices for our plans since 2014. But there’s a time in your life when you have to do things that you don’t really like, right?
Looking for a higher CPM has been always one of our top priorities at Mobincube, especially in recent months when the CPM has looked like sinking. 2016 was a weird year in terms of mobile AD spending. One would normally expect the CPM to increase as Xmas time approaches. We spent the whole year telling our dear publishers that. But something happened: not only did the CPM fail to rise, but it kept going down.
The only explanation we’ve found for the low CPM is that one of our main AD partners seems to be experiencing some difficulties at finding good advertisers. That AD network was the one with the highest CPM (by far) and took 30% of all the AD impressions driven through Mobincube’s servers. You can imagine how the bad performance of that network had a huge impact on the average CPM.
For the last months, we’ve been working on testing and analyzing some alternatives so we can compensate for the fall of that AD network. And we’ve finally found the solution!
YouTube is one of the most popular ways for people to earn money “from home”. There are people working full time creating, editting and publishing videos on the Google’s video platform. And the way people make money is by placing pre-roll video ads on those videos (Google does it for them). The more people watch their videos, the more money they make. The KPI used is the CPM, which at the end means the amount of money they make per every one thousand video views.
Increasing the CPM is not easy, since that’s not something the YouTuber can’t control. And increasing the number of views might be difficult to achieve beyond a certain level. So the question is: Is there a way for a YouTuber to increase the average revenue per view? In fact, there is! Keep reading to learn more…